Reversing the Gaze

Reversing the Gaze: Developing Indigenous and Western Media Frames to Compare Coverage of Climate Change and Indigenous Peoples in the News Media

In this paper, developed a Holistic Media Coding Protocol informed by Indigenous and Western perspectives to guide our content analysis of media coverage of climate change, environmental issues, and Indigenous peoples. We examined news articles from two Indigenous news publications, Indian Country Today and Navajo Times, and two Western news publications, The New York Times and The Salt Lake Tribune. Our findings indicate that creating and utilizing a theory-informed Holistic Media Coding Protocol challenges the recurrent Western gaze on Indigenous peoples.

Citation

McCrackin, G., Givens, J. E., Wilkes, E. C., Litts, B. K., & Martinez‐Cola, M. (2024). Reversing the Gaze: Developing Indigenous and Western Media Frames to Compare Coverage of Climate Change and Indigenous Peoples in the News Media. Rural Sociology, 89, 732-757. https://doi.org/10.1111/ruso.12521